Today the company’s securities on Nasdaq closed at U.S. $ 12.98, dragged by some technology analysts comments

The brightness of the launch of BlackBerry 10 vanished on Thursday after a series of lukewarm reviews, which indicates that the company’s struggle to regain momentum in the hypercompetitive smartphone market has just begun.

Shares of BlackBerry, the RIM’s new corporate name, fell nearly 10 percent early on Thursday, following a decline of 12 percent the day before.

Shares fell comments carried by some technology analysts, who wondered if the new BB10 devices the company launched on Wednesday would be the silver bullet that BlackBerry needs to come into play again.

SIGHT OF CRITICAL
While the New York Times critic David Pogue said enthusiastically that the new BlackBerry model Z10 “is beautiful, fast and efficient, which is highlighted with fresh ideas and helpful” other critics faltered slightly in their views.

“The problem is that the Z10 does not necessarily any better than any of its competitors,” said Joshua Topolsky of technology news website The Verge.

“No one could argue that here is a ‘fatal application’. Anything I can do you want or need the phone because it can do something that others can not. Not so, “he added.

These warm reviews – along with the disappointment surrounding his departure date to market later than expected and still unspecified – scared off investors, and made analysts cut their price targets and forecast.

HARD LIFE
BlackBerry, which is making a major effort to regain the important U.S. market with a warning over the weekend in the Super Bowl, said the touchscreen device would not Z10 for sale in the U.S. until mid-March because local operators want more time to test.

Samsung Electronics Co may also remove some prominence to BlackBerry due to anxiety about its Galaxy IV device is gaining strength before the Z10 hits stores in the U.S., said Penner.

What makes it worse is that BlackBerry has not been very specific about how long it will be before many of his loyal fans worldwide can get their hands on the Q10, with its new model “qwerty” keyboard. The company only said it aims to launch this version in April.

SHARES LOWER
RIM shares were down 5.2 percent to $ 13.05 at 3:30 PM (Peruvian time) on Thursday on Nasdaq, and closed at U.S. $ 12.98, while its shares listed on the Toronto Stock Exchange retreated 5.8 percent to $ 13.06 Canadian.

The BlackBerry is now just a contender in the race to gain market share, with a global presence of 3.4 percent in the fourth quarter, down from about 20 percent who held three years ago.