Time to renew for HTC. The Taiwanese just presented in a simultaneous event between New York and London, his new star smartphone that it hopes not to lose ground to the latest news from Sony, or the coming of Samsung and Apple.

The new HTC One way is called the star of the upcoming Taiwanese smartphone. It is a change in the design of the company so far, of course. Aluminum body, thin (4 mm) and stylish, which includes the new HTC Sense interface.

Specifications, we hoped: Android 4.1.2, 4.7-inch screen with a pixel density of 468 pixels per inch, quad-core Snapdragon processor 1.7 GHz, two models of 32 and 64 GB of memory, 2GB of RAM, Bluetooth 4.0, NFC and a 2300 mAh battery.

Instead of Apps and widgets, there is a live feed of content and information that is called BlinkFeed. Somehow reminds the concept of Live Tiles on Windows Phone 8, but much more visual.

“We have signed agreements with over 1,400 content sources such as ESPN, MTV and AOL to offer the new HTC Sense,” said HTC CEO Peter Chou.

AOL CEO Tim Armstrong, was also in the presentation to support the Taiwanese. “Consumers love the content, and smartphones are the perfect place to eat it,” said the manager.

The HTC One includes a new sound called BoomSound system, with speakers in the front of the phone. Continued Beats also according to the mobile sound system. In software, we will also redesigned music player. HDR also includes two microphones and a new noise cancellation system.

Also new: Sense TV to control the TV from mobile. Will have to see how it works in detail, Taiwan has not given many details about it.

Perhaps one of the more interesting aspects of the new HTC smartphone is the camera: 4 megapixels. “The important thing is not the number of pixels, is the quality,” said one of the directors of HTC in the presentation. The reason is the new technology that we had already heard, the UltraPíxels, which allows each pixel includes up to 300% more light. A dedicated processor promises a boost ImageChip2 f2.0 lens that the company says simulates a normal lens of 28 mm.

Another camera related news: HTC Zoe. Capture HD video for 3 seconds and is able to extract any frame to create an almost perfect picture. You can also share videos directly from HTC Zone, which gives a direct link to each video.

Along with Zoe, another interesting feature is Zoe Highlight, combining photos and automatically edits, adding location data, time, date and even image recognition.

When did we see? It will be launched in March in more than 80 countries and available in more than 185 operators, representing the biggest launch of HTC to date. From today, customers can book. Still no word on pricing.