Based on experts that sell electronics, out of all the online hazards driving headlines today, malvertising is possibly the most jarring for most users to understand. Malvertising is the act of seeding harmful codes within cyber ads to infect credulous users. Cyber attackers are preying on users’ trust on popular websites like YouTube to infect them using third-party advertisement content stealthily placed on mainstream sites. Malvertising is a tricky problem to fix and its distressing frequency needs a serious defense effort from various stakeholders, such as website providers, advertisement companies, and consumers interested in protecting their personal information online.

Malvertising 101

Malvertising is omnipresent. They are found on sketchy websites as well as on high-traffic sites. This is due to the fact that popular sites these days subcontract their ad contents from a huge selection of third-party ad companies. Most online users will never deliberately download suspicious arbitrary codes if blindly instigated by a website. However, with a vast number of ad traps, cyber virus infections still happen.

From a screening POV, the cyber consequence of the effect of ads on web content is that the trustworthiness of the URLs of destination sites is nearly inconsequential. Malvertising approaches depend on a reliable destination as a bait. When the lure is hooked, virus strikes will commence from numerous pages disguised as domain addresses. Minimal recognition of this roundabout attack technique is the foremost edge malvertising has in attacking their victims.

Anonymity is one other key edge of malvertisers. If an online user even finds out his device has been corrupted, the cyber investigation typically gets stagnant on the page that put the harmful ad. This is because website providers generally have zero understanding of adware and spyware on their own site. Advertisement companies switch content really fast and ads can be bought with stolen account info. This means that even if a damaging ad is being looked into, it’s difficult to confirm who exactly installed the malicious ad.

When Malvertisers Attack

Today, advertisement companies let customers manage their ads to appear based on the specific needs of their websites, OS, locations, related keywords on their search history and some other identifying attributes. Right away, it’s easy to understand how malvertisers mirror the techniques of savvy online entrepreneurs.

For instance, a malvertiser who wants to attack a US federal government employee can rig a harmful ad that only shows up whenever leading ad companies see American users work with an older version of IE and searching government-related keywords. In the same manner, a malvertiser planning to compromise specific high-profile online users can put malicious ads designed to look like high-powered individuals (ex. lawyers) search hotel rates for a private conference or event.

Many malvertisers today are putting up capital to these damaging ad acquisitions, indicating they have taken advantage of a lucrative ROI on their advertisement outlay. Cyber criminals are proficient and rarely bother with unwarranted work, expense and exposure, so most malvertisers offer the edge malvertising brings that they can’t acquire elsewhere.