If you are wondering how many products Apple has, the answer is many. To be exact, in 2023, Apple will have more than 20 different devices and nearly one hundred accessories and peripherals.

But not all of these products are worth their price tag. In other words, Apple is widely known for launching overpriced products from time to time. In this blog post, we will have a look at six very popular Apple products that have won the trust of most Apple fans due to their functionality and value for money.

So, if you want your next Apple product purchase to be a wise decision regarding the value, all you have to do is read on. 

6 Apple Products You Can Consider Buying in 2023

Even though this list could be much longer, we’ve added the most popular product for every Apple product category. Nothing will be left out from the most valuable iPhone to necessary accessories like the Air Tag. 

Let’s answer the key question: which Apple product should I buy first?

1. Most Popular Apple Smartphone: iPhone 13

The iPhone 13 is simply one of the best Apple products ever. And there is no better time to opt for this device than 2023. The reason is simple. Apple has already launched iPhone 14, and iPhone 15 is expected to be announced in September.  Because of that, the price of the iPhone 13 is now much more reasonable. 

In the official Apple store, you can find the device for as low as $699, and the price will be much better if you opt for a refurbished or used iPhone 13. The same is true for the iPhone 13 Pro and iPhone 13 Pro Max as well. 

Considering that the technical specs of the iPhone 13 are similar to those of the iPhone 14, this device can easily cope with the needs of the most demanding user. 

2. Most Popular Apple Laptop: MacBook Air

Even though MacBook Pros are usually the best option for creative professionals, MacBook Airs are by far the most valuable series for everyone else. In 2023, Apple will have two different MacBook Air models for you to choose from. 

The MacBook Air M1 is a great option for casual users that want to multitask with no lag whatsoever. Conversely, if you need a more powerful Air that can easily co-op with demanding tasks like photo and video editing, the MacBook Air M2 is the most popular choice. 

Finally, if you want to save some extra dollars, you can always opt for a refurbished MacBook Air. 

3. Most Popular iPad: iPad Air

Apple iPads are the best choice for those who need a 2-in-1, ultimately a portable tablet. In fact, the latest iPads can operate both as top-notch tablets and as mid-tier laptops. Still, the iPad Pro is a bit overpriced, especially for those who don’t need a device for their business. 

Thankfully, the iPad and iPad Air models are much more affordable and can easily handle everyday tasks. The competitive price tag is one of the main reasons the iPad Air line has become one of the most popular Apple products to date.

The iPad Air is more powerful than the regular 10th gen iPad and is fully compatible with the 2nd gen Apple Pencil. So, the Air is your best bet if you need an iPad for creative tasks such as photo editing or digital drawing. On the flip side, the iPad is more affordable and equally capable of handling desk-based tasks. 

4. Most Popular Convenient Gadget: Apple AirTag

The Apple AirTag is arguably one of the most innovative accessories Apple has ever created. It is more than necessary for those of us who are a little prone to forgetting things. 

This is nothing but a small tracker that allows you to find the location of your most valuable belongings through your iPhone or iPad. Usually, the AirTag is used as a keychain, a luggage tracker, or even a way to find a TV’s remote control. 

With a $29 price tag, we can safely say that this is an Apple product that’s definitely worth its price. 

5. Apple TV 4K

Apple TV will be one of the most popular streaming platforms in 2023. The brand has created a special TV box that supports 4K, HDR 10, and Dolby Vision HDR. 

With a top-notch remote control and a slick user interface, the Apple TV 4K is reasonably one of the most popular Apple products for 2023. 

Considering that the device costs around $129, it is not the most affordable TV box. But it is by far the best choice for Apple TV+ and HBO subscribers. 

6. Apple Watch SE

This list wouldn’t be complete if we didn’t include an Apple Watch. If you love keeping track of your workouts and monitoring your health in real time, the Apple Watch SE is by far the best choice. 

This brand-new device integrates a beautiful Retina display, a high-end GPS, and a top-notch battery. 

The SE has similar specs but a much better price than the Apple Watch 8. This is why it is definitely a popular Apple product. Alternatively, you could opt for a refurbished Apple Watch Series 7 or an Apple Watch Series 6.

How to Save Money When Buying an Apple Product?

Apple sales statistics show that over 50% of Apple’s revenue comes from iPhone sales. This becomes more evident if you look at Apple’s revenue by product. Of course, there are multiple value-for-money Apple products in other categories as well. 

Still, Apple products are usually the most pricey on the market. That’s true for almost every device or accessory category. So, even if you opt for a popular Apple product that’s worth its price, it will still be quite expensive.

This is why it is worth mentioning that if you sell your old electronics for cash online, you can add some extra money towards the next Apple product purchase. 

In Conclusion

It becomes evident that Apple has launched multiple very popular products that are worth their price. After all, it is no coincidence that some of the devices mentioned above are among the top five best-selling Apple products for 2022. 

MacBooks, iPads, Apple Watches, and clever accessories like the AirTag are only a few reasons why Apple is so popular worldwide. If you opt for one of the most popular Apple products listed above, you will definitely be happy with your purchase.