Dubbed as the iPad killer, it seems that the Microsoft 3 is out to prove that it will finally be that single device that could successfully grab a huge share of the iPad market, something that a lot of tech companies have been aiming for since day one. Take note that the Surface 3 is very different from the Surface Pro 3, Microsoft’s bet in the battle against the MacBook Air. The Surface 3 is a lot cheaper, and it has a whole lot of features that could send Apple running back to their labs to find a way to retaliate.

Gadget Salvation

So what’s the buzz over it all about? It’s priced at around $699, something that leaves a whole lot of eyebrows raised. Yes, it’s expensive for a tablet, but keep in mind that this is not just any tablet. Basically, the Surface 3 is both a laptop and a tablet in one. It allows you to do the same things you do with your iPad, but can also function as a laptop with its ability to run full desktop apps. It even has a full-sized USB port, allowing you to connect parallels and other devices.

It’s definitely not as light as the Galaxy Tab or the iPad Air, but at 622 grams and a width of 8.7mm, it’s still very handy and can be used just about anywhere with ease. It has an integrated kickstand, and battery life is the usual range, allowing around 10 hours of video playback with its Dolby tuned speakers blasting. Its Intel Atom chip does not require a fan, so that answers your question on how they can fit all of that into a small package.

It runs in Windows 8.1, but you can easily upgrade to Windows 10 for free the moment the new operating system is released. It has a 10.8-inch full-HD screen that works great regardless if you’re on laptop or tablet mode.

What’s great about the Surface 3 is the fact that it allows smooth transition between its desktop and tablet capabilities. You could also seamlessly use basic programs like Photoshop, or browse the web and watch HD videos. Yes, the Intel Atom could be a little bit slow compared to the other processors. But it works great if you stick to the basics.

Here’s the huge problem. The keyboard is not included in the $699 price tag. It’s an additional $179, which means that you would still have to spend almost $900 for the entire thing. This is where people start turning around and walking away. Yes, it’s a great device that does a lot more than what your iPad can do. But if you could live without the desktop capability, a lot of people still prefer the cheaper iPad.

This then becomes a challenge to Microsoft. Interested buyers? There’s a bunch of them out there! But they’ll only make the decision to buy under one condition. It’s all so simple. Just make it cheaper, and you’ve got yourselves a deal.

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